SKINNEY Medspa, the internationally renowned skin and laser spa was among the elite brands included in Saks Fifth Avenue’s makeover of its beauty department. The new beauty emporium, moved off the ground floor to its new location on the second floor, is garnering a lot of attention in the press as spectators contemplate Saks’ bold new business model for its beauty department.
The Wall Street Journal’s article “Saks Bumps Its Beauty Counter Off Coveted Ground Floor” claims the “New York store aims to win back shoppers by adding spa services, taking ‘a big risk’” but elaborates on the new design saying “Shoppers can have their eyebrows shaped by Blink Brow Bar, exercise their face to tone sagging muscles at the FaceGym or visit the Skinney MedSpa for fat-freezing CoolSculpting treatments.” The Wall Street Journal quotes Saks’ President Marc Metrick who explains, “We had to do something outside the box to create a place not just to transact for beauty, but to experience it.” Beauty is no longer about impulse buys, “at least at the high end, ‘it has shifted to be more about luxury treatments,’“ Says Metrick.
Learn more about CoolSculpting from SKINNEY Medspa >>
The New York Times’ article “Now at Saks: Salt Rooms, a Bootcamp and a Peek at Retail’s Future” elaborates on Metrick’s sentiment as he explains the beauty department’s focus has evolved to centralize on wellness, calling it “‘the new luxury.’ It used to be about fur and leather. But people just want to feel better.” The New York Times lists Skinney Medspa as one of the new brands aimed at making people feel better, characterizing the spa as a “boutique offering ‘noninvasive body contouring’ treatments like CoolSculpting, a weight-loss treatment that freezes fat cells away.”
Learn how CoolSculpting Freezes Fat to Sculpt Attractive Contours >>
Vanity Fair’s article Saks Fifth Avenue Unveils New York’s New Beauty Destination takes a less critical look at Saks’ strategy and revels in the excitement of the new beauty emporium exclaiming, “…There’s a new beauty mecca in town, and it’s literally on a whole new level. On the second floor at Saks Fifth Avenue…32,000-square-foot new beauty emporium is a one-stop destination for makeup, skincare, fragrances, and wellness, providing luxury-seeking customers an unparalleled experience…The serious beauty hub [includes] Laser hair removal, CoolSculpting, and more by Skinney MedSpa…”
Learn more about Laser Hair Removal from SKINNEY Medspa >>
And because a picture is worth a thousand years, Photo Journalist, Sarah Jacobs, takes readers of Business Insider on a visual tour of Saks’ new beauty floor in the article “Saks Fifth Avenue unveiled an experiment to defy the retail apocalypse with a $45.9 billion market — take a look.” She includes a picture of SKINNEY Medspa’s new Saks Fifth Avenue location telling readers to “go to the SKINNEY Medspa, which offers non-invasive laser treatments and CoolSculpting, a fat-freezing procedure.”
So get excited about the new beauty Mecca opening on the second floor of Saks Fifth Avenue and make sure to stop by SKINNEY Medspa while you’re there.
Get more coverage of Saks Fifth Avenue and SKINNEY Medspa by reading the Forbes article on the New York’s newest beauty mecca.
